The Cambridge Diet

The Cambridge Diet, also known as The 1:1 Diet, is a very-low-calorie fad diet developed in the 1960s. In its various forms, it has specified a calorie intake between 330 and 1500 kcal per day. Food is principally in liquid form as meal replacement products or bars sold as part of the diet. While there is some evidence that these types of diets result in short term weight loss, there is little evidence of long term benefits. The diet achieved popularity in the 1980s following its commercial launch in the USA in 1980 and the UK in 1984. Following the deaths of several dieters, it was revised under pressure from the FDA. The UK National Health Service states that anybody following a diet of less than 600 kcal/day should be under medical supervision.
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It was initially used in-hospital weight loss programs. Since 2015 the company that makes the product is Cambridge Nutritional Foods Limited. There are concerns regarding the cost due to the fact that people must buy at least two weeks of product at a time. The diet is specifically not recommended by the American Academy of Family Physicians. As of 2019, it was renamed “the 1:1 diet”, and has a calorie content of between 440 and 1500 kcal per day.

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