#NBCFail: Network’s Olympic disaster earns global social media mockery


NBC has united the world…in scorn, contempt, and mockery of its gaffe-plagued, stone-age Olympics coverage. Cutting the tribute to the 7/7 London Islamic terror victims from the network’s opening ceremonies coverage was just the tip of the iceberg. Yesterday, the #NBCFail hashtag erupted worldwide and showed no signs of let-up. Ridiculous tape delays, news/programming spoilers, arrogant tweets from former NPR executive-turned-NBC chief digital officer Vivian Schiller, geographic errors, and streaming woes have earned the peacock network global social media mockery.

#NBCFail — the hashtag you cannot ignore http://t.co/RlOU4YKe via @morettiphd

— morettiphd (@morettiphd) July 29, 2012

OMG. NBC is airing an *encore* presentation of the Olympics. Seriously??? It's not like they don't have anything live to air… #nbcfail

— Erik C. Thauvin (@ethauvin) July 29, 2012

"No spoilers," Costas says. except that the results are on EVERY news site and TV newscast already. For hours. #nbcfail

— Heidi N. Moore (@moorehn) July 29, 2012

It's one thing for NBC to tape the big events for primetime, but for them to announce the results ON NBC before they air is lunacy. #NBCfail

— Will Devlin (@wdevlin) July 28, 2012

In a wired world, tape delay ruins the possibility of global solidarity at one of the few moments that promise it. #NBCFail

— Hugo Schwyzer (@hugoschwyzer) July 28, 2012

RT @NBC We interrupt our tape-delayed Olympics to bring you breaking news: Michael Jackson has died. #NBCFail

— Gerry Duggan (@GerryDuggan) July 29, 2012

I would if I didn't already know the results. #NBCFail RT @NBCOlympics Tweet us who you are cheering for tonight in primetime! #Olympics

— Zach Woosley (@GingeFC) July 29, 2012

In this age of social media, @nytimes posts tomorrow’s stories today but @NBC broadcasts today’s Olympic events tomorrow! #NBCfail

— Matt Eastwood, IDC (@matteastwood) July 29, 2012

Context: NBC’s ideal viewer is someone who doesn’t get sports text alerts, doesn’t appointment stream or get on Twitter.

— darren rovell (@darrenrovell) July 28, 2012

NBC's ideal viewer still lives in 1987. RT @darrenrovell NBC’s ideal viewer is someone who doesn’t get sports text alerts or get on Twitter.

— Not Bill Walton (@NotBillWalton) July 28, 2012

NBC have just arrived in Vienna to cover the 2000 Sydney Olympics #NBCfail #Olympics

— Sir Gregory of Wah (@MoranGreg) July 29, 2012

Up next: LIVE coverage of #TeamUSA men's gold medal hockey from Lake Placid! #NBCfail

— Kimberlee Carter (@TheDopeyOne) July 29, 2012

@NBCOlympics still thinks it's 1980, and everyone avoided their TVs so as to not hear the US-USSR hockey score. #NBCfail

— Dave N (@RunnerDave20194) July 29, 2012


I want to retweet just about every tweet from the #NBCfail hash tag. But that would be as obnoxious as their Olympic coverage.

— Tara (@tarawriter) July 29, 2012

And yes, there’s even a new parody account: @NBCLiveFail!

. @matteastwood NBC: Tune in live to find out if the Titanic makes it to New York #NBCFail

— Follow All Liberals (@Liberal_Tweeter) July 29, 2012

BREAKING – Bob Costas has won a gold medal in Olympic broadcast obstructing #NBCFail

— Follow All Liberals (@Liberal_Tweeter) July 29, 2012

The #Olympics start in about an hour but don't worry America you will still receive tape delayed clips of Bob Costas talking #NBCFail

— Follow All Liberals (@Liberal_Tweeter) July 29, 2012

just read that someone saw the swimming results on pinterest hours before NBC aired them lol Pinterest? THAT is bad! #NBCFail @NBCLiveFail

— Christina Ferrante (@rememberthe1) July 29, 2012

Pintrest is now a faster delivery mechanism for information then NBC News #NBCFail #Olympics

— Follow All Liberals (@Liberal_Tweeter) July 29, 2012

. @BJDorr @KoHoSo hilarious… NBC is getting a lesson in social media tonight #olympicsfail #London2012 #NBCFail

— Follow All Liberals (@Liberal_Tweeter) July 29, 2012

What’s NBC’s response so far? NBC digital operations chief Vivian Schiller is showing the same tone-deaf arrogance that led to her resignation at NPR after being caught trashing conservatives on tape. Get her a gold medal for poor sportsmanship:


Schiller also re-tweeted approvingly NBC “senior community manager” Anthony Quintano’s excuse-making:

mmmm nobody is complaining that Ryan Lochte and Michael Phelps just spoiled audiences with their tweets.

— Anthony Quintano (@AnthonyQuintano) July 28, 2012

But Twitter users weren’t buying the self-serving CYA:

@AnthonyQuintano if I cared about spoiler tweets I wouldn't be on twitter, honestly can't believe y'all didn't air most hyped match-up LIVE.

— Molly (@CSSRMolly) July 28, 2012

And the medal for totally not getting that we no longer live in the 20th century goes to…NBC! @VivianSchiller @jonathanwald @brianstelter

— Jenny Kristine (@jennygadget) July 29, 2012

@VivianSchiller @jonathanwald @brianstelter maybe you should fix your "live streaming" app before you get too cocky.

— Xay (@xayide) July 29, 2012


Heckuva job, Viv:

…the streaming of events online has gotten just as much #NBCfail action as the tape delay.According to Yahoo! Sports, slow-buffering feeds and freezing/dropping video were among the main complaints from viewers who tried to watch Saturday’s events live online.

And the hits keep on coming. The “real reporters” at NBC can’t tell Australia from Austria:

Screenshot of http://t.co/0HlwlhA9 description of Australia. Which appears to actually be about Austria. #nbcfail http://t.co/KlQY7sLo

— Laura Seay (@texasinafrica) July 29, 2012

“Located in central Europe, bordered to the north by Germany and the Czech Republic, to the west by Switzerland…”

@texasinafrica Do I dare even glance at their African country capsules to fact-check? #nbcolympicsfail

— Christopher A. (@chrisargyris) July 29, 2012

NBC sure want to make it easier for us Aussies to get to Europe… Austria/Australia – 24 hrs later still incorrect! http://t.co/bL4HOB5g

— Gareth W (@WatsonWork) July 29, 2012

Some viewers wonder if special NBC social media correspondent Ryan Seacrest will get around to covering his network’s Olympic disaster:

Maybe if there were enough disappointed Americans using the hashtag #NBCfail Ryan Seacrest can report on it during his lame social media bit

— Darryl Smart (@DarrylSmart1) July 29, 2012

Can we get Ryan Seacrest to talk about #nbcfail trending on the Olympics tomorrow night? RT to make it happen.

— Erik Deckers (@edeckers) July 29, 2012

Watching the proud peacock crumble has become an even more entertaining sport than the Olympic competition itself. Ouch:

Reading Americans complain about NBC's Olympic coverage is better than watching the games themselves. #nbcfail #NBCShambles #Olympics

— Giuliana Monteverde (@gulzm) July 29, 2012

Read more: http://twitchy.com/2012/07/29/nbcfail-networks-olympic-disaster-earns-global-social-media-mockery/